For more than 50 years, Sugar Bear (the Golden Crisp bear) has been saying, "Can't get enough of that Golden Crisp." Both kids and adults agree, the sweet puffed wheat of Golden Crisp cereal is irresistible.
The sweet life is no sweat for Sugar Bear, especially after a bowl of Golden Crisp. Take a lesson from him: Keep it cool, and keep it crunchy with wholesome, sweetened puffed wheat cereal.
Imported from the USA.