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The 3 Musketeers bar started out in 1932, over 80 years ago, as a neopolitan flavoured chocolate bar! Each bar was split into 3 segments of chocolate, vanilla and strawberry, which is where it got it's name "3 Musketeers"! Costing a mere 5 cents (which is just 3p in English money), the 3 Musketeers bar was marketed as one of the largest chocolate bars that money could buy. Nowadays the 3 Musketeers bar is based on the popular chocolate filling.